A Slice of Osaka Street Culture with VERDY
Osaka’s creative pioneer
From the streets of Osaka emerges a kindred spirit in VERDY – a visionary who transcends generations, weaving together streetwear heritage with tomorrow's cultural energy. Through Girls Don't Cry, Wasted Youth, and instantly recognisable characters Vick and Visty, he boldly shapes communities and perspectives.
Patina Osaka celebrated the spirit of Osaka on 12 July 2025, with a new collection of limited-edition merchandise, designed in collaboration with VERDY
The spirit of Osaka, in sustainable street style
A conversation with VERDY
What is different about this partnership with the Patina brand?
In working with Patina Osaka, I felt that my role was to embody the fusion of street culture and luxury. With that in mind, I deliberately approached the merchandise design in my own natural style.
What was your inspiration behind this new collection?
My work has always been rooted in street culture, so I believed that by staying true to myself and expressing the graphics authentically, I could naturally create something that fits the project. Based on that idea, I developed the graphics by incorporating my character, Vick. Moving forward, I hope to continue collaborating creatively with Patina Osaka and share new cultural movements from Osaka with the world.
How have your extensive travels influenced what you look for in a hotel when you're back in Osaka?
Through my work, I've had the chance to travel abroad and stay at various hotels. Whenever I returned to Osaka, I'd try different hotels, but I always felt there wasn't quite the kind of hotel I was envisioning.
How did you first hear about Patina Osaka?
A friend told me about this amazing hotel brand called Patina coming to Osaka, and coincidentally, it was going to be really close to my pizza shop. While I was getting excited about this news, I was approached by the Patina brand to collaborate, which I was absolutely thrilled to accept.
That sounds exciting! How does it feel to now have a hotel in Osaka that you can confidently recommend?
It really is! Whenever friends from overseas ask me to recommend a good hotel in Osaka, I've never had a great answer, but now I can confidently recommend Patina. Personally, I prefer staying somewhere slightly away from the city center, so the location is perfect. The area has beautiful cherry blossoms and a park nearby - it's really ideal.
How do you think Patina Osaka will impact the local community?
I think this will energise Osaka's entire community. The fact that the first hotel is opening in Osaka rather than Tokyo - that really gets us Osaka people fired up!!
